OUR STORY
BELIEVE IT OR NOT, THE RECIPE CAME FROM A DREAM.
It all started during peak pandemic when everyone was quarantined at home with a LOT of downtime to experiment with our hobbies. Alex found a recipe online and tried making it, but to his disappointment, it tasted like butt! So he took a 20-minute nap and lo and behold, he found GOLDEN GARLIC NUGGETS floating on top of clouds. He immediately woke up, went straight to the kitchen, choppity-chop, and the rest is history.
OUR MISSION
To make fearless, flavor-driven food rooted in who we are — and to keep on running forward even when we're told to slow down.
OUR VISION
We envision a world where food rooted in culture isn’t compromised, where building from the margins are heard, and where ideas born from dreams and pushback are given the space to grow.
Alex, Co-Founder & CEO
I'm Alex. Second-gen Vietnamese American, and the guy who wouldn't stop making chili oil. My dad ran a successful business. He didn't think anyone would pay for this. He wanted law school. I took his business brain and ignored his advice. He passed in 2021, before any of this. I'm still trying to make him proud. So when you buy a jar — you're not buying a condiment. You're helping me prove a dream that got laughed at was worth chasing.
Take a chance on you.
Tram, Co-Founder & Operations Manager
Hey~ I'm Tram ['j-ahm']. Eldest daughter of Vietnam War refugees. First one born here — which really meant family translator, family social worker, family golden child. I quit medical school the month applications were due. Figured if studying for the MCAT already felt like dragging my feet, I'd have no toes left by graduation. Golden child status: revoked. Chili oil: acquired. Leaving science for this was terrifying. Then y'all started telling us you loved it. That's what keeps me going.Thank you — genuinely.
NAU, The Bossman
I eat, sleep, poop, and boss them around when I wanna walk or I need some pets. I always gotta smell other's butts, but I'll NEVER-EVER let any dog smell my butt.
BELIEVE IT OR NOT, THE RECIPE CAME FROM A DREAM.
It all started during peak pandemic when everyone was quarantined at home with a LOT of downtime to experiment with our hobbies. Alex found a recipe online and tried making it, but to his disappointment, it tasted like butt! So he took a 20-minute nap and lo and behold, he found GOLDEN GARLIC NUGGETS floating on top of clouds. He immediately woke up, went straight to the kitchen, choppity-chop, and the rest is history.
OUR MISSION
To make fearless, flavor-driven food rooted in who we are — and to keep on running forward even when we're told to slow down.
OUR VISION
We envision a world where food rooted in culture isn’t compromised, where building from the margins are heard, and where ideas born from dreams and pushback are given the space to grow.
Alex, Co-Founder & CEO
I'm Alex. Second-gen Vietnamese American, and the guy who wouldn't stop making chili oil. My dad ran a successful business. He didn't think anyone would pay for this. He wanted law school. I took his business brain and ignored his advice. He passed in 2021, before any of this. I'm still trying to make him proud. So when you buy a jar — you're not buying a condiment. You're helping me prove a dream that got laughed at was worth chasing.
Take a chance on you.
Tram, Co-Founder & Operations Manager
Hey~ I'm Tram ['j-ahm']. Eldest daughter of Vietnam War refugees. First one born here — which really meant family translator, family social worker, family golden child. I quit medical school the month applications were due. Figured if studying for the MCAT already felt like dragging my feet, I'd have no toes left by graduation. Golden child status: revoked. Chili oil: acquired. Leaving science for this was terrifying. Then y'all started telling us you loved it. That's what keeps me going.Thank you — genuinely.
NAU, The Bossman
I eat, sleep, poop, and boss them around when I wanna walk or I need some pets. I always gotta smell other's butts, but I'll NEVER-EVER let any dog smell my butt.